EVENTS AND SPONSORSHIPS BBAACKCK T TOO C CONTENTONTENTSS Approved applications to establish the sponsorship • Use activation, staff or product presence to show presence. • Use the logotype in combination with an image of a product or service. • Use a descriptive text presenting Volvo and the business entity or offering. • Use a speaker. • Use the text “Sponsored by Volvo Business Entity” in Volvo Novum instead of a logotype. • Use the text “Sponsored by Volvo Business Entity” in Volvo Sponsored by Novum clearly separated from the logotype. Volvo Buses Mockup Storsklyt Vasaloppet 8,8 x 2 meter Fri yta: 3X VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION SEPTEMBER 2021 71