MARKETING MATERIAL BACK TO CONTENTS Do not Sometimes to explain what we mean, it’s easier to show what not to do. Here are some examples. Sub-heading aboSub-heading abovve the headline e the headline Longer headline Longer headline brocbrochure shure set et Sub-heading above the headline on three lineson three lines Short headline Sub-heading above the headline Short headline Suheading aove the headline brochure rollup Short headline Sub-heading below the headline brochure Volvo Construction Equipment. Building Tomorrow Volvo Buses. Driving quality of life Made to move you Local dealer address. Tel. +00 0 0000 0000. www.localdealerweb.xx Authorized dealer for Volvo Penta Make sure to respect the Volvo Spread Word Mark Local dealer or the Volvo Penta Spread Word Mark clear zone. Local dealer address. Tel. +00 0 0000 0000 www.localdealerweb.xx Made tMade to moo movve ye youou Text on images should only be set in white or black. Local dealer address Tel. +00 0 0000 0000 www.localdealerweb.xx Authorized dealer for business entity name HEADLINE SET IN Do not combine and use Volvo accent colors in large colored backgrounds. DEALER TYPEFACE Sub-heading set in dealer typeface Local dealer address. Tel. +00 0 0000 0000 www.localdealerweb.xx Too much information set in Volvo Broad Authorized dealer for Volvo Penta as a headline on two lines Volvo Trucks. Driving Progress Sub-heading above the headline Business entity set in dealer typeface Short headline brochure Local dealer address. Local dealer address Tel. +00 0 0000 0000. Tel. +00 0 0000 0000 Local dealer address www.localdealerweb.xx www.localdealerweb.xx Tel. +00 0 0000 0000 www.localdealerweb.xx Authorized dealer for business entity name Authorized dealer for Volvo business entity name Authorized dealer for Volvo business entity name Volvo Trucks. Driving Progress Volvo Broad should only be used for short headlines or statements. Do not use dealer typefaces in Do not use the Volvo Spread Word Mark or the Volvo Penta Spread Word Mark in Volvo Blue. Do not use the white frame when creating Volvo material. The Volvo Spread Word Mark or the Volvo Penta Spread Word Mark can only be used in black or white. new material. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 52