BACK TO CONTENTS 1. Introduction Stronger brand experience –better business Core and explore – our approach to brand management 4 Your dealership represents Volvo – one of the world’s best known Volvo identity vs dealer identity 5 and respected brands. The key to a strong and successful brand, is The Volvo trademark rules 6 trust and relevance. This is achieved when all touch-points have Golden rules to protect the Volvo trademark 6 a distinct and consistent brand identity; and when the customer experience is tailored to individual preferences and needs. These guidelines present the core elements that shapes the distinct Volvo identity and explains how to use them to build and maintain recognition and trust through consistent use. Compliance is mandatory for all Volvo dealers* * For dealers representing both Volvo and other Volvo Group brands, specific rules may apply regarding the relationship between the brands. Secure to always respect each brand’s identity standards. Contact your local market representative if further guidance is needed. VVOLOLVVOO EXPERIENCE EXPERIENCE AND AND IDENTIT IDENTITYY GUIDELINE GUIDELINE –– DEALER DEALER EDITION EDITION JANUARY 2022 3