NAME TAGS AND BADGES BACK TO CONTENTS Name tags in paper or metal Always make sure that all details presented Volvo-branded name tag Volvo-branded name tag Dealer-branded name tag are current and correct, and that the material, with dealership logotype dealer-specific typefaces and identity printing, and finish are of the highest quality. Name tags Dealerships with no visual identity of their in paper own can use Volvo-branded name tags. Longer Name Longer Surname Name Surname Longer Name It is also possible to add the Volvo Spread Longer Surname Word Mark or Volvo Penta Spread Word Mark Job title/Qualifications Job title/Qualifications Volvo BA/GF/TD Dealer company name Title to dealer-branded name tags. Insure proper clear zones. Longer Name Longer Surname Name Surname Longer Name Longer Surname Job title/Qualifications Job title/Qualifications Volvo BA/GF/TD Dealer company name Title Name tags in metal Longer Name Longer Name Longer Surname Name Surname Longer Surname Job title/Qualifications Job title/Qualifications Volvo BA/GF/TD Dealer company name Title Checklist • Only use bright white, high quality stationery paper with the best environmental credentials. Longer Name Longer Name Longer Surname Name Surname Longer Surname • Present official web addresses (optional), e.g. to corporate, Job title/Qualifications Job title/Qualifications market or dealer websites. Do not present social media Volvo BA/GF/TD Dealer company name Title or campaign website addresses. • Safeguard that the business cards produced are properly approved prior to final production and distribution. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 66
Volvo Brand Book Page 65 Page 67