IMAGE TONALITY BACK TO CONTENTS Clear source of light Light sources reflect our Swedish origin. They also add a sense of optimism and belief in the future, which conveys the care associated with our brand. Basic principles • Depict a clear source of light, preferably capturing “the magic moment” of a day. • Take advantage of natural light sources such as windows or use an outdoor setting to catch warm, natural light. • A clear source of light isn’t limited to natural daylight. It can come from headlights, street lamps or other adequate sources of light. • Shots taken of product interiors should have a warm feel, with an abundance of light. • Ensure that the light source adds a warm feeling even in industrial or “grey” environments. These guidelines are applicable for stock photo purchases as well as when arranging your own photo shoot. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 38