LOGOTYPES BACK TO CONTENTS Volvo Iron Mark logotype Clear zone 1X 1X Minimum clear zone equals 1/4 the width of the Volvo Iron Mark logotype. The Volvo Iron Mark logotype in 2D is the NOTE: When placing the Volvo Iron Mark logotype X secondary identification carrier for all Volvo next to other logotypes the minimum clear zone should 1X 1X entities (Volvo Group Headquarters, Volvo Group be equal to the width of the Volvo Iron Mark logotype. Functions and Volvo Group Truck Divisions, Volvo corporate offices/operations e.g., Volvo Group India, Volvo Construction Equipment, Volvo Trucks, Volvo Buses, Volvo Defense, Volvo Autonomous Solutions, Volvo Energy and Minimum sizes and placements Volvo Financial Services and Volvo Cars). It To ensure that the Volvo Iron Mark logotype is clearly visible, it should never be rendered is mainly used in digital applications and only less than 12 mm wide. For digital interfaces, when clear visibility of the Volvo Spread Word as well as for merchandise, there are Mark can not be ensured. exceptions to this rule. Legibility is a priority. 12 mm 16 px The fundamental rules regarding the Volvo Iron The Volvo Iron Mark is always positioned Minimum size Minimum size for favicon in the centre of any prescribed area. It is Mark logotype are presented on this page. used in social media, as browser tab favicon Always use master artwork. on our website, taskbar shortcut icon and desktop shortcut icon. Keep the minimum clear zone around the logotype. The Volvo Iron Mark in the browser tab favicon is an exception to the clear zone principles and is sized to best fit the shape. Placement in social media Example of how the Volvo Iron Mark logotype is used in social media. Additional guidance Business descriptor and tagline Color versions and backgrounds The business descriptor and/or tagline is never used in direct connection Black is the default color for the Volvo Iron Mark to the Volvo logotypes (Spread Word Mark or Iron Mark). Volvo emblems logotype. The white version is to be used on darker The Volvo Iron Mark logotype in 3D is used on Volvo products as outlined backgrounds and images to provide contrast and in the Volvo Emblem Handbook, managed by Volvo Group Design. clarity. Legibility is a priority. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 14