EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Facades and lightning All facades should be off-white or light grey, since bright and neutral backgrounds make the Facade colors signage stand out clearly. Lighting is vital for the overall impression of a dealership. It creates Off-white Light grey a warm and inviting atmosphere, and makes the dealership easier to locate. Good lighting also makes the site feel safe and secure. Key functions such as entrance areas, signage, facades, driveways, etc. need to be clearly defined and equipped with sufficient lighting. Invest in energy-efficient lamps such as LED to reduce energy consumption. Additional guidance • More detailed information, such as color codes for facade wall and roof, is provided in the Dealer Facility Standards document. Please contact [email protected] for access. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 85