LAYOUT PRINCIPLES BACK TO CONTENTS 3. Create clear order Short headline PowerPoint Help the viewer prioritize information with Short headline brochure Sub-heading below the headline Ullaborunti comnis magnimaximet eos sit enis aut rae. Itataquam, totae ipici rem am uaeped maiore aspero ip sae do lorpos oles aut es 100 facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro molupta tur illandu er cimaim aut eseui cus olec tem acest olore a clear order. Simply make the more important restia dolorae exerro expliandi di berectem il ipsant volo bearci tem. Abo. Namus repudae incti cullabo reproriatur a de reper orit Sum olest odis ut faceatur, simaximus esercitatis qui dollitat. Idi rem as sim vendia dolo uibusd amen duc ili bus es pla borempor sant eter cul lo 75 information more prominent, it conveys doluptaeria vitem ra dolenissedis eum dolupti. erchiliuost eernam esed essus dolup tur re inciis confidence and purpose. 50 25 0 jan feb mar apr may Business Entity Department name | Document name/Issuer | Classification 2021-00-00 4 What to think about: Ullaborunti comnis and ullaborunti comnis Ullaborunti comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici rem facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro moluptatur restia dolorae exerro expliandi di berectem. Ullaborunti • Make it clear what the main message is and ensure comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici rem facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro moluptatur restia dolorae exerro expliandi di berectem il ipsant volo bearcitem. it's easy to take in. Headline with too much information. Set in Volvo Novum Medium on two lines Nam quaeped maiore aspero ip 100 • Use a structured grid to align your layout and add space sae do lorpos voles aut es illandu er cimaxim aut esequi cus volec tem acest volore repudae incti 75 between different sections to guide the viewer and create cullabo reproriatur a de reper orit um volest quibusd amen duc ili bus es pla borempor sant 50 a clear order in the layout. eter cul lo erciliquost exernam esed essus dolup tur re inciis 25 • Prioritize by using scale and size – make the most Ullaborunti comnis Ullaborunti comnis Ullaborunti comnis magnimaximet Ullaborunti comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici 0 Incorrect margins and the table is eos sit enis aut raeera. Itataquam, rem facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro moluptatur important content the most prominent. totae ipici rem facepudis ma que lam. restia dolorae exerro expliandi di berectem il ipsant volo. jan feb mar apr may too big making the slide feel crowded Business Entity Department name | Document name/Issuer | Classification 2021-00-00 4 and not spacious enough. Short headline brochure Ullaborunti comnis magnimaximet eos sit enis aut rae. Itataquam, totae ipici rem facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro molupta tur restia dolorae exerro expliandi di berectem il ipsant volo bearci tem. Abo. Namus odis ut faceatur, simaximus esercitatis qui dollitat. Idi rem as sim vendia dolo doluptaeria vitem ra dolenissedis eum dolupti. ShorShort headlinet headline Ullaborunti comnis Ullaborunti comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici rem facepudis ma que lam incimi, sit elestiat quae volore volorro moluptatur restia dolorae eiunt v exerro expliandi di berectem ssocial mediaocial media Short headline Ullaborunti comnis Ullaborunti comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici rem facepudis ma que lam. Sub-heading beloSub-heading below the headlinew the headline social media Sub-heading below Sub-heading below headline headline Ullaborunti comnis Ullaborunti comnis magnimaximet eos sit enis aut raeera. Itataquam, totae ipici rem facepudis ma que lam incimi, sit eiunt v elestiat quae volore volorro moluptatur restia dolorae exerro expliandi di berectem il ipsant volo. No clear structured grid or The Volvo Spread Word Mark is Ullaborunti comnis Ullaborunti comnis magnimaximet eos sit enis aut raeera. main message. Difficult for too large. All information is set Itataquam, totae ipici rem facepudis ma que lam incimi, sit eiunt velestiat quae volore volorro moluptatur restia dolorae exerro expliandi di berectem il ipsant volo bearcitem. the viewer to know how to in the same frame and in similar digest the information sizes making it both crowded and without a clear order. difficult to understand. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 33