World Oceans Day Brand Manual 3 Using this guide By using our brand consistently across materials, we can: — evoke our message of dynamic action, conservation of our blue planet, and global inclusivity — build recognition and trust over time — empower people worldwide to use our materials easily and effectively — unite diverse events worldwide under one connected brand How can these guidelines help World Oceans Day achieve our mission to promote ocean conservation events on 8 June and year-round?