Cool Gradient BRAND COLOR 69 Purple HEX #8782F5 Gradients RGB 129 125 243 As a secondary palette, we used two complementary gradients to the WRKOUT brand – a cool gradient, and a warm gradient. They are subtly used in the background of brand photography Mid Blue and for the product’s interface. To increase vibrancy we HEX #5AB5F0 brightened them up in the centre with a fresh blue and bold Teal RGB 86 175 239 orange. In addition, we turned it 60 degrees to show its HEX #7BF2E9 progression. RGB 118 237 229 NOTE: These gradients are only used as a background for photography or in digital application; e.g. during a workout: cool and heat phases. Warm Gradient Warm Pink HEX #FF005C RGB 255 0 92 Orange HEX #FF502D Yellow RGB 255 79 31 HEX #FFBF2E RGB 255 192 5 BRAND GUIDELINES COPYRIGHT ©2020