BRAND PATTERNS 82 Application The second brand pattern variation uses the logomark as an off- grid element. We apply a light gray by using a 25% transparency, then scale it up to XL, allowing it to break out of the 1 2 composition. The following examples show how an off-grid pattern can be cropped and used: 3 1 — Social Media, Instagram Posts 2 — Letterhead, Flyer, Poster 3 — Business Cards, Postcards 4 4 — Envelope, Billboard BRAND GUIDELINES COPYRIGHT ©2020