BRAND COLOR 60% 60% Black White Color Ratio To create a luxurious feel, the workout brand primarily uses black and white. To create a classy and balanced composition we follow the 60-30-10 rule. 60% of a composition is reserved for the neutral tones. It serves as a backdrop for the more vibrant colors. 30% is reserved for the deeper neutral colors, while the accent color takes up 10% of the composition’s space. Primary – 60%: background, main elements Secondary – 30%: second level elements, e.g. Icons Primary – 10%: CTAs ans accent touches 30% 30% Dark Gray Light Gray 10% 10% BRAND GUIDELINES COPYRIGHT ©2020 Warm Pink Warm Pink