ICONOGRAPHY 145 Slide Title We created directional iconography for the WRKOUT brand that follows the same brutalist inspired aesthetics as the logomark. Yoga — Warrior These we constructed using the same elements as the WRKOUT logomark, such as the diagonal lines and cut-off corners. HIIT — High Knees Strength — Squats BRAND GUIDELINES COPYRIGHT ©2020
Wrkout Brand Book Page 144 Page 146