COPYRIGHT ©2020 - Hierarchy TYPOGRAPHY BRAND GUIDELINES 65 Headline 1 Futura PT Demi – 72px Line height: 88px = 4x base unit height Section Headline Futura PT Demi – 18px Line height: 22px = 1x base unit height Body Copy Futura PT Book – 18px Line height: 22px = 1x base unit height X1 x2 Section Headline At vero eos et accusamus et iusto odio dignissimos ducimus qui blandi- tiis praesentium voluptatum deleniti atque corrupti quos dolores et quas. At vero eos et accusamus et iusto odio dignissimos ducimus qui blandi- tiis praesentium voluptatum deleniti atque corrupti quos dolores et quas. At vero eos et accusamus et iusto odio dignissimos ducimus qui blandi- tiis praesentium voluptatum deleniti atque corrupti quos dolores et quas. Subheader are always set in Book. The y a re ½ size of the headline and go over two or three lines.