COPYRIGHT ©2020 Consistent brand presentation is an important part of making WRKOUT’s brand identity recognizable. The following examples highlight a variety of improper uses of the brand’s logomark. Logomark Misuse LOGO USAGE BRAND GUIDELINES 52 DO NOT – apply outlines DO NOT – apply effects DO NOT – skew or stretch DO NOT – change orientation DO NOT – change layout DO NOT – apply gradients DO NOT – mix colours DO NOT – fill with patterns DO NOT – contain in a shape