COPYRIGHT ©2020 BRAND GUIDELINES 18 If the term 'WRKOUT' is referring to the brand, or applied in a sentence, it should be in uppercase characters. NOTE: DO NOT write ‘WRKOUT' with any lowercase characters. Only when referring to other workouts, we use the natural spelling. Wrkout vs. Workout MESSAGING If we mean the brand • WRKOUT’s • WRKOUT If we mean other workouts •Workouts •Workout •workouts •workout