COPYRIGHT ©2020 - Hierarchy TYPOGRAPHY BRAND GUIDELINES 63 Headline Futura PT Demi – 72px Line height: 88px = 4x base unit height Subheader Futura PT Demi – 36px Line height: 44px = 2x base unit height x2 Subheaders are always set in Book. The y a re ½ size of the headline and go over two or three lines. This big headline set in Demi.