COPYRIGHT ©2020 As a secondary palette, we used two complementary gradients to the WRKOUT brand – a cool gradient, and a warm gradient. They are subtly used in the background of brand photography and for the product’s interface. To increase vibrancy we brightened them up in the centre with a fresh blue and bold orange. In addition, we turned it 60 degrees to show its progression. NOTE: These gradients are only used as a background for photography or in digital application; e.g. during a workout: cool and heat phases. Gradients BRAND COLOR BRAND GUIDELINES 69 Teal HEX #7BF2E9 RGB 118 237 229 Mid Blue HEX #5AB5F0 RGB 86 175 239 Cool Gradient Wa r m G ra di e n t Yellow HEX #FFBF2E RGB 255 192 5 Orange HEX #FF502D RGB 255 79 31 Purple HEX #8782F5 RGB 129 125 243 Warm Pink HEX #FF005C RGB 255 0 92