COPYRIGHT ©2020 BRAND GUIDELINES 20 Key Messaging is currently being developed by Campfire Effect. Further refinement is anticipated. Tone • Positive • Supportive • Approachable • Classy • Confident • Authentic • Engaged • Curious Key Messaging MESSAGING Branded Proprietary Process • The FRAMEWRK • Burn. Sweat. Connect. ™ • Burn • Be on fire • It’s always day 01 • Sweat • Movement creates momentum • Work in to workout • Connect • People are the priority • You are more committed when you are connected