Partner and Co-marketing Guide Social media Page 36 Social Media Channels Do Partner social media channels should promote • Use the partner business name and logo to the partner first, and their relationship with brand social channels. Xerox second. That means the partner • Include the partner badge in the cover business name should always be front and image. It should be clear that customers are center. You should not use “Xerox” or “XRX” in engaging with a Channel Partner and not the name of partner social media channels. directly with Xerox. And only display the partner badge as a secondary identifier. • Be transparent and declare the partnership The partner business identity and markings with Xerox. should constitute the primary look and feel of • Use the appropriate partner badge where the social media channel’s designs. You can, it applies. however, link to Xerox social media channels • Reference Xerox marketing content for key using hyperlinks that open in a new browser messages and Xerox social media accounts. window or tab. You’re also free to share any Content should be in the partner’s voice. content posted on our social media channels as long as you identify the source. Do Not If you refer to any Xerox trademarks, please • Use any portion of the logo for wallpaper. add the Xerox trademark attribution statement. • Use the Xerox logo as the major identifier. • Use Xerox in the social channel title or URL. Correct badge usage • Market partner social media channels as Xerox. Refer to the designated partnership instead. • Use Xerox brand elements in social media pages. • Quote Xerox employees without obtaining permission from a Xerox Public Relations manager. • Identify anyone as a Xerox spokesperson. • Use Set The Page Free messaging. Incorrect branding ©2018 Xerox Corporation. All rights reserved.