Partner and Co-marketing Guide Introduction & Overview Page 2 The Purpose of These Guidelines Partners like you are critical to our success. Each of you is unique and communicates differently. This document outlines the specific approaches for expressing these relationships so that customers are never confused about whether they’re interacting with you or directly with Xerox. Following these guidelines ensures you can leverage the power of the Xerox brand without violating its integrity while enabling you to protect and grow your own brand in the marketplace. How to Use This Document These guidelines provide simple, easy-to-follow directions for visually expressing your partnership with Xerox. The appropriate implementation of these guidelines ensures that the Xerox brand is used correctly and consistently. Proper implementation also ensures that your customers clearly understand the nature of your relationship with Xerox. ©2018 Xerox Corporation. All rights reserved.