Partner and Co-marketing Guide Xerox Trademarks (applies to Xerox) Page 41 Xerox Trademark Attribution Statement Special Cases The Xerox corporate logo and design (word Words or offering names that have been mark + sphere of connectivity design) is a cleared for use but are not going to be registered trademark in the United States and trademarked are not listed in the statement. most other countries. Therefore it must always Trademarks that Xerox Corporation licenses appear with the ® mark and be accompanied from others, such as DocuColor, are indicated by the trademark attribution statement. with special wording as demonstrated here: ® ® ® Xerox policy mandates that trademarks be Xerox, Xerox and Design and DocuColor are accompanied by a statement that specifically trademarks of, or licensed to, Xerox Corporation states that Xerox Corporation is the owner in the in the United States and/or other countries. United States and/or other countries. This Nuvera is also a special case. The Nuvera mark trademark attribution statement is worded alone is not registered to Xerox Corporation, as follows: only the combined words “Xerox Nuvera®”. This Xerox® ® is handled in the attribution statement as and Xerox and Design [add any ® ® other trademarks that are used here] are follows: Xerox, Xerox and Design and Xerox registered trademarks or trademarks of Nuvera® are trademarks of Xerox Corporation in Xerox Corporation in the United States the United States and/or other countries. and/or other countries. This statement covers both the trademarked word Xerox® as it may appear in print (in any font) as well as the corporate logo, which is composed of our word mark next to our “sphere of connectivity” design, referred to as “Xerox and Design” in the statement. When other trademarks are used within the same work, list them after the corporate marks. Registered marks carry ® within the statement. Marks pending registration are merely listed by name. Do not add the TM in the attribution statement, but do add the TM at the first mention in the body copy . ©2018 Xerox Corporation. All rights reserved.
Xerox Brand Book Page 40 Page 42