Partner and Co-marketing Guide Use of Xerox Brand Elements Page 7 When to Use Badge, Logo and Generic Text Scenario Use Badge Use partner logo with Use generic relationship Example relationship text line text line, no partner logo 1 Xerox created communication or See Xerox created brochure example, eBook option 3 example asset with designated areas for or video example partner branding 2 Xerox created communication or See eBook option 2 example asset with generic partner branding. 3 Partner created communication See partner created email example that incorporates a finished Xerox asset. 4 Partner created communication See partner created print ad example or Web product page example about a Xerox offering that does not incorporate a finished Xerox asset. Xerox Brand Elements — Do Not Use Individually Finished Asset Example — Should Be Used In Complete Form. ©2018 Xerox Corporation. All rights reserved.