Missed Fortune: A Sample Proposal 149 Several banks and insurance companies are begin- ning to use this book with their customer base. Four national mortgage companies—Kendall Todd, Mortgage Tree Lending, World Lending Group, and Mortgage Superstars—are beginning to use his book to increase their mortgage volume by 40 percent with- out increasing the number of loans they process. His book provides solutions to maintain a thriving mort- gage business when interest rates go back up (and they will). Just today, they sent invitations to 385 mortgage brokers in the Salt Lake City area for three seminars he is conducting next week. A complimentary copy of the book is given to them. 吀栀ose that catch the vision purchase 40 copies of the book to begin lending to their mortgage customers. 吀栀ose same mortgage customers purchase a copy for their own library 60 percent of the time. Several other strategic alliances are also promoting the book as they conduct their businesses because of the enhancement provided by Missed Fortune. Retail and Wholesale Pricing Options 1. Publish the work as one book under the title of Missed Fortune: Dispel the Money Myth- Conceptions: Isn’t It Time You Became Wealthy? Hardbound retail price, $34.97; paperback retail price, $24.97.