258 How to Fast Write a Book and Make a Fortune is practically impossible to comprehend and makes it easy for the masses to understand and employ. Bob is a millionaire- maker. If You Can’t 吀栀ink Book, 吀栀ink Article One of Mark’s early inspirations was Dr. Je昀昀rey Lant. Je昀昀rey graduated Phi Beta Kappa with a degree in lit- erature from Harvard. He decided to write money books but instead of start- ing with the books, he writes content- rich articles on var- ious subjects. Je昀昀rey writes two hours a day to complete one content- rich article. 吀栀e articles are o昀昀ered free to small- circulation mag- azines, of which there are thousands. 吀栀eir editors are pulling their hair out daily in hopes of 昀椀nding copy to 昀椀ll them. Je昀昀rey o昀昀ers his articles free if they promise to put his advertising note and email address at the end of the article. 吀栀is strategy has garnered Je昀昀rey more than 650,000 friendly permission- marketed buyers. Je昀昀rey then turns the same article into a special report, which he sells online for $7. 吀栀is is handled by an autoresponder, so he has no hard costs for printing to worry about, no agent, pub- lisher, or anything else—just a money machine.