Marketing Your Best Seller 107 and pictures to commemorate, publicize, and immortal- ize our success. When You’re Ready for Your First Website As your vlog, blog, and podcasts gains some traction and you start to develop a following, you will want to create a website for yourself and your book where you can post PR, reviews, daily social media videos, testimonials, and information about your books, book tours, and speaking engagements. Remember: You must know and stay on top of the three best websites in your area of expertise. 吀栀ese change constantly. You need to know what is working now on a website, why it’s working, and how you can use it to make your own website more active and appealing. Make Maximum Use of Your Database Your database is gold. Today people talk about data min- ing. Your goal is to create a giant and ever expanding data list to mine and remine forever. Let me tell you a little secret: you won’t make the most money by selling your book—unless you sell millions and millions of copies, or have a book that sells for $1,000 per copy and you sell over 1,000 copies (yes, books like that do exist!). You are going to make your real money from your database. How?