Write a GREAT Book! 25 Winner, software engineer, billionaire, best known as creator of Priceline and the kiosks that enable you to print your ticket for your airline seat. Je昀昀 is a master sto- ryteller and a relatable thinker. He inspires everyone to believe that they can create a fortune and have a ful昀椀ll- ing and enjoyable life doing it. Please watch him online. Je昀昀 teaches what he calls the Golden Purpose. It is the intersection of (1) the work you are best at; (2) the thing you love, and (3) what the world values enough to pay you substantially to do. With regard to number one, Je昀昀 advises you to ask ten friends to write out and submit to you what each of them thinks you are best at doing. He says you will be pleasantly surprised and delighted. Ask- ing ten friends is a speci昀椀c takeaway that can instantly change your behavior. If you do your job correctly, readers will gain a lot more than some abstract ideas. 吀栀ey’ll take away infor- mation you’ve provided, things that they can use in their own lives, steps they can take right now to put what they’ve learned into action. 吀栀is is a critically important component of a book— and one that’s often overlooked by writers. 吀栀e day is long gone when people read books simply for entertain- ment. Today people buy non昀椀ction books the same way they buy over- the- counter medicines. 吀栀ey want results! 吀栀ey’re willing to work for those results, provided they’re told (by you) exactly what that work should involve.