A1!1B PART TWO C4$4D Marketing Your Best Seller eople like to brag about their kids. It’s just human Pnature. If your neighbor’s son or daughter is named student of the month, you’re going to hear about it over the backyard fence (although today you’re more likely to read about it in an email or text message, complete with attached picture). It can be annoying when par- ents become too aggressive about this, but most people develop a certain amount of 昀椀nesse. 吀栀ey 昀椀nd ways to let you know what’s going on in their family without hitting you over the head with it.