Marketing Your Best Seller 129 During the O. J. Simpson murder trial, jury members were not allowed to read newspapers, watch TV, or lis- ten to any news reports. However, they could read books. For Jack and me, it was a perfect opportunity to shine. We sent Chicken Soup for the Soul books to Judge Lance Ito and, with his permission, all the jurors. Each and every day, they proudly carried our books into court, and Chicken Soup became a real news item. Later, when two jurors were interviewed, they said the only good thing about being sequestered was reading our books. 吀栀e point is, watch the news and use it innovatively to your advantage. Read the news with an eye and mindset for becoming a positive and illuminating part of it. By the way, the 昀氀ip side of your success in getting on magazine covers is maintaining great relationships with the editors who featured you. Send 昀氀owers to thank them for your covers. Make sure they remember you as some- one easy to work with and someone who appreciated them. 吀栀at will set the stage for future features on you and your books. You should also maintain a relationship with the pho- tographers who shot your pictures. 吀栀ese photographers are often freelancers, meaning they probably photograph the covers of many di昀昀erent magazines. If would be nice if your name were on their minds when they hear of other publications looking for a cover story.