146 You Have a Book in You Talk Shows 吀栀e author has participated in several talk shows on var- ious topics. He has had extensive training in radio speak- ing and oratory in college, so he feels very comfortable speaking on the air. He believes there will be more pro- motional opportunities than he has capacity to handle, so again he will need to be selective in accepting them. 吀栀ere is a high demand for authors who have written books that contain unorthodox approaches to accumu- lating wealth. His proven 昀椀nancial strategies take the opposite approach to the usual view of paying o昀昀 a home and suggest why it may not be wise to participate in a 401(k). Radio talk show hosts love controversial subjects with new insights. Conventions and Trade Shows 吀栀e author is very comfortable speaking in almost any setting where the audience comes for education and enlightenment. He gives a popular, high- energy, 60- minute presentation titled, “Ten Keys to Achieving a Meaningful Transformation to [the organization’s top sales level] and Beyond!” He can adapt this talk to any sales organization relying upon sales, from cosmetics to insurance. No matter what the audience demographics are, attendees buy the book afterward.