90 You Have a Book in You ond one. Again your article is accepted for posting, with the link to Amazon. As a result, you sell more books, you expand your résumé as a writer, and you continue thinking about larger and larger matrices through which you can market your book. Flight attendants, airline passenger groups, pilots in training, anybody and everybody who has any connection with air travel. Use each matrix as a stepping- stone to a larger one. With each step, you’ll become more knowledgeable about how many copies, what kind of o昀昀ers, and everything else you need to fully access your expanding database. Go to BEA Regardless of where you are in the creation of your book business, you should de昀椀nitely attend the publishing industry’s annual convention, Book Expo America (BEA). It’s held on the 昀椀rst weekend after Memorial Day, usually in New York (be sure to check, because meetings are mor- phing with venue and personnel availability). 吀栀e 60,000 attendees include publishers, agents, authors, distribu- tors, ghostwriters, and many other book industry profes- sionals. Attending BEA will expand your understanding of the publishing industry as a $25 billion colossus. When we were 昀椀rst starting to market Chicken Soup for the Soul, I had never heard of this convention. 吀栀en