Write a GREAT Book! 19 that it can mean to you, to your loved ones, and to the world. It costs no more to dream big and have high expec- tations for yourself. Do this faithfully every night for one month. By the month’s end, you will have given yourself the autosuggestion that will make you a decisively great and inspiring writer and best- selling author. Soon you’ll be thanking me in your nightly prayers. When Jack Can昀椀eld and I were deep into the cre- ation of Chicken Soup for the Soul, I had a proposed cover design from a graphic artist that I met in Canada. It cost us $1,500. It was worth every penny. We copied the cover and put it on the mirrors in my home and o昀케ce bath- rooms, and in Jack’s. As I will relate in future pages in depth, I interviewed 101 of the world’s best- selling 昀椀ction and non昀椀ction authors, not on how to write, but on how they e昀昀ectively and successfully marketed their best sellers. From their wisdom, insights, ideas, and how- tos, I wrote what we called a WOW OF A BOOK BUSINESS PLAN, aimed at selling a million and a half books in a year and a half. Most importantly, we were visually impregnating the end result of becoming New York Times best- selling authors in our minds as a completed task. Dr. M. Scott Peck, a colleague of Jack’s from Harvard, had been at number one for 昀椀fty- eight weeks in a row, with the superlatively important A Road Less Traveled. We copied his number one book placement, whited out his name,