Marketing Your Best Seller 85 absolute permission to manifest your greatness in writ- ing, business, and all of life. Do you have some idea that’s been roaming around in your head for a while—a story that you’d like to tell, whether 昀椀ction or non昀椀ction? A message that you know you’ve been called upon to share with the world—although, for whatever reason, you just haven’t done it yet? Maybe it’s only a few notes that you’ve scribbled down on a piece of paper. But it’s not a real book yet. It’s not even an outline. Don’t beat yourself up for not having gotten any further. In fact, you should congratulate yourself for having taken the all- important 昀椀rst step of coming up with an idea. 吀栀en come up with more ideas! For the time being, don’t worry about executing them. Just brainstorm about the books you plan to write and how you’ll get them out into the world. Make sure you put them all in writing. Begin with Your Ultimate Success in Mind I’m sure you’ve heard it said that a journey of 1,000 miles begins with a single step. True enough! With regard to marketing your book, that means seeing every contact, every phone call, every email, text, and even every rejec- tion as a step toward the megasuccess you have in mind. 吀栀is takes a little bit of mental gymnastics. You need to think small and big at the same time. You need to see the end from the beginning. 吀栀e preposition from is criti-