The Power of Social Networking . . . 225 Learn from the Best Find users with several thousand followers you’d would like to have, and learn from them. See what they are doing right and get ideas. Warren Bu昀昀ett, an English major in col- lege, is loved by everyone who reads his communications because they are brilliant, funny, and relevant, and share salient moneymaking insights that are instantly usable. I also recommend looking at tweets from “zappos” (aka Tony Hsieh, CEO of Zappos Shoe Company). He man- ages to personalize his messages, let you know about his life, and keep you updated about his company in a playful, interesting, and engaging manner. OmniFocus software uses Twitter intelligently for tech and customer support. 吀栀eir customers feel heard and cared about. What a gift! First Give, 吀栀en Ask What’s true in all social networking is also true on Twit- ter. 吀栀e majority of the people take, take, and take. 吀栀ey never give. Do things the other way around (the real spirit of social media), and you’ll be noticed. Being stingy with your advice and ideas will not serve you. Be generous and others will appreciate you and show up for you. Other Social Networking Sites Are you overwhelmed yet? Well, take a deep breath. 吀栀e most important element of the social networking process