254 How to Fast Write a Book and Make a Fortune Born of Desire You now have a brief idea about potential markets for your book and about a place to write it. Now it’s time to clarify why you want to write it. As you give yourself a big enough reason WHY to write your book, you will guarantee that you will 昀椀gure out HOW to write it. Writing starts with the desire to write. You have to want to communicate something to someone. Jack Can昀椀eld and I wanted to write a book (which now has become a series of best sellers consisting of over 250 books) that told heart- touching, soul- penetrating stories. We received 144 rejections before Health Communi- cations, Inc., in Deer昀椀eld Beach, Florida, read our book and said, “We think it might sell 20,000.” As of this writing we have sold 500,000,000 Chicken Soup books and our perfect 2029 vision is to have sold one billion books. No one has. I want to be the 昀椀rst. I am busy making it happen in unique, original, and, I believe, inev- itable ways. It is great fun. We wrote the series because at the end of our talks (Mark spoke primarily to business audiences and Jack spoke to education groups), individuals asked each of us if the Bopsy story we spoke about—about a 昀椀ve- year- old boy with leukemia—was in a book. We heard the request often, and the story got a standing ovation every