Marketing Your Best Seller 93 the weekend, you’ll be looking at your project in a whole new way. It won’t be just something that’s happening at your kitchen table anymore. Over the course of three days, you’ll meet selling authors and leave feeling that you can outthink, outwrite, outsell, and outperform many of them! 吀栀is will enormously boost your con昀椀dence and your belief in yourself. Sign Books! I once walked into bookstore in a Los Angeles mall, and John Gray, author of Men Are from Mars, Women Are from Venus, was there doing a book signing. 吀栀is was just as his books were starting to take o昀昀, and not many fans were present. But the energy John projected was amazing. He couldn’t have been more enthusiastic if there were 5,000 people waiting in line. As a potential best- selling author, you’ll want to keep this example in mind. You need to be the master of your energetic output, and give 100 percent, even if only three people show up. One of those people may be your ticket to best- seller status. You never know who someone is or how he or she can help you. So be com- mitted to do whatever it takes to succeed and prosper as an author. Be aware that, beyond giving you the opportunity to do a book signing, a bookstore can’t be relied upon to bring in the audience. 吀栀at will be up to you, and you