112 You Have a Book in You furious! However, In Search of Excellence became an all- time best seller. 吀栀e book created a platform for writing additional best sellers, which I have eagerly read, because Tom is a courageous and original thinker and speaker. He has become a high- priced, irreverent, and insightful commentator, and I encourage you to visit his website at www.tompeters.com. A 昀氀ashbook is another excellent option for providing free content to your readers. A 昀氀ashbook is a video clip containing a small selection of images and text overlaid onto ten to twelve PowerPoint slides, with fabulous music to accompany it. A 昀氀ashbook about 吀栀e Dash: Making a Di昀昀erence with Your Life, has attracted millions and mil- lions of views. You can see it at www.simpletruths.com. Mac Anderson, who owns Simple Truths, sent out 30,000 copies of the 昀氀ashbook o昀昀ering the hardcover book for $16.95. As of this writing, there have been more than 45 million views of 吀栀e Dash, with 5.5 million copies of the book sold. An e昀昀ective 昀氀ashbook contains three elements: 1. 吀栀e wow factor. You immediately think, “吀栀is is great!” 2. It captures your emotional attention from the 昀椀rst second to the last, for a total run time of three minutes or less. 3. It tells a compelling story that you will remember and want to share with your friends.

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