The Power of Social Networking . . . 197 your mind. Keep an eye out for funny little icons at the bottom of pages and see where they lead. And don’t feel you have to start marketing your book until you’re thor- oughly ready to use the sites to their full potential. 吀栀at can’t be done in an hour or two, but it de昀椀nitely shouldn’t take more than a few days—which is an incredibly short time considering all that social networking has to o昀昀er. Social Network Marketing Really Is Social In selling themselves to the Internet world, both MySpace and Facebook made friend an important word. Facebook users invite each other to be friends. In order to succeed as a social network marketer, you need to remember that social networking was not created to help writers sell their books. In fact, if you go about self- marketing in the wrong way, you can actually get kicked o昀昀 the sites. What works and does not work will keep changing fast. We are in the most accelerated times in human his- tory. What works today is to send out twenty worthwhile and important messages and then following up with an invitation to your website, webinar, seminar, or book launch. So approach social network marketing the same way you’d approach a group of interesting people you’d really like to know. You can’t just walk in and start handing out copies of your book. You must engage in the normal give-