88 You Have a Book in You and I received 144 rejections before a small publisher in Deer昀椀eld Beach, Florida said, “We will take it if you prom- ise to buy 20,000 copies at $6 each.” 吀栀at was a vanity press, and I advise against using these, but we were des- perate, and we accepted what today looks like an absurd o昀昀er. We made the owner of Health Communications, Inc. rich and famous. He claims he made us, which makes me laugh. Rejection is not fun, but I learned to treasure the experience. Once you get your head around it, rejection can encourage you. It can even inspire you. As the dis- appointments piled up, I thought, “You know what? If I just hang in there, I’m going to get this message out to the world.” It was a conscious decision to not think about how long it would take or how much work it would involve. I didn’t care if I was eighty years old when it 昀椀nally happened, because it was going to happen. And it did happen. Now I’m glad to be in the company of best- selling authors who learned to reject rejection. I look forward to welcoming you to that very select group! Use Matrix Multiples Let’s take a look at one good way to turn something small (your book) into something really big (your book as an international best seller.) Suppose you’ve written an