262 How to Fast Write a Book and Make a Fortune Sample their work before you sign a contract. Many are superb, we are told. You dictate what you want writ- ten; they write it, research it, and 昀椀nish it for you. Coauthorship Is Wonderfully Bene昀椀cial Coauthorship is another way to get your book out of you and do it fast! First, it keeps you dedicated to your writing, pub- lishing, and marketing assignments, because you don’t want to let down your colleagues, friends, coauthors and future readers. James, Roice, and I decided to write 100 books in 100 days. At 昀椀rst blush, the idea seemed ludicrous. As we dis- cussed it and the great bene昀椀ts of doing it, we got excited. We did everything that we are recommending to you to do. We wrote out hundreds of potential titles. We started at the end: we set a big goal of selling a billion books. We wanted to reinvent the publishing industry. We wanted to change all the paradigms. We wanted to speed to market. 吀栀e average book takes two years to write, and often it is obsolete before it gets printed into the light of day. We wanted to communicate what the world needs to hear in a fast way. A book does not need to be 200 pages long when 10, 20, or 30 pages may communicate the entire message e昀昀ectively and generate the required result.