Marketing Your Best Seller 137 dom, and insights and collated them into a semblance of exciting readability, and Jack did a quick edit. We accomplished a miracle. 吀栀e book was 吀栀e Alad- din Factor and sold 3.6 million copies. Parkinson’s law dominated our minds, brains, and souls, and that one month contracted so that we could make a superb product in a relatively impossible time frame. Do it. “Just Do It!” It’s the Nike slogan. Once you make a real and solid decision, Once you are all in, once you are in tune with the in昀椀nite, and once you have thought through all it will take to write your book, just do it. When Sylvester Stallone, then a B actor, got the idea for Rocky, the story is that he locked himself into a quiet space and wrote the script in three and a half days. He then demanded that he play the role. 吀栀at launched sequels and prequels, put him on the A- list, and earned him mul- tiple millions. When you read Chicken Soup for the Writer’s Soul, you will see that every writer ultimately faces the challenge of Parkinson’s law for a multiplicity of reasons and has to just DO IT!