78 You Have a Book in You unusual, and attention- grabbing—an impressive and well- packaged presentation. Today it is wise to include video and audio as well as podcast samples. 吀栀e business plan is the platform that book buyers and publishers want to see that you can create with your name, fame, and brand. It really helps to be media savvy. Visit the website of Jillian Manus, my literary agent, at www.manuslit.com. Down- load and answer Jillian’s ten questions. 吀栀is questionnaire will help you think through your proposal. Over the years, book proposals have followed a well- established format. Below I will show you a prime example. On the cover sheet of the document was a brief summary of the book—two or three short paragraphs— which functioned almost as an advertisement for the project. 吀栀is was called the overview. 吀栀en, on the 昀椀rst page of the document, was a bio of the author. 吀栀is includes the author’s previous books, the success of those books, and anything else about the author that might suggest his or her ability to connect with the widest possible audience. Be sure to mention you personal website here, and keep mentioning it multi- ple times within the book. Building your website database for future data mining is immensely important for success in the book business, and you should never miss a chance to start doing that. In his book Permission Marketing, Seth Godin inspired me with an idea. Assume that you, like Clive Cussler or your