192 You Have a Book in You which represent loyal customers who will be with you all your life and will sign up for everything you do. 吀栀en there are your midrange planets, Saturn and Jupiter, representing customers who have bought some- thing from you at one time and probably will buy some- thing from you again in the future. Last are your outer planets, Uranus and Neptune. 吀栀ey are still within your gravitational pull. 吀栀ey have never bought anything from you before. 吀栀ey might never buy anything from you. But should they still feel your light? Absolutely! In other words, you should be gener- ously and continually o昀昀ering your gifts to them so that eventually these outliers will feel compelled to migrate closer to your inner circle. 吀栀e mistake people make with social networking websites is believing that the moment they join, 昀椀fty outliers will immediately become inner planets. Unfor- tunately, such thinking is common on the web. You will frequently come into contact with—and be annoyed by— sales pitches from individuals chatting endlessly about their books and products. Whether you are selling a book or doing events, the best way to make money from social networking sites is to get people to sign up for your database. In earlier sec- tions, I discussed one way to do that: o昀昀er a free sample chapter of your book in order to entice visitors to give you their name and email address. 吀栀e freebie you o昀昀er can