34 You Have a Book in You Don’t expect to 昀椀nd millions of readers for your book if you don’t read widely yourself. A Writing Secret from “Raging Bill” Shakespeare In Macbeth, Bill Shakespeare wrote, “If it were done, ’tis best it were done quickly.” Bill was referring to murder, but he could just as well have meant writing a book. Writ- ers must learn to write fast and intuitively. I suggest you write out everything you can think of in your own nat- ural style before you study a subject in depth. Write out your original thinking 昀椀rst, and then do your research. It will help you in every way to create, complete, and realize your own thoughts. In my writing and businesses, I o昀昀er three keys: (1) be original, (2) be transformational, and (3) be inevitable. Chicken Soup was the original series of heart- touching and soul- penetrating stories that transformed readers, and inevitably they had what the literary industry calls pass- along value. 吀栀e pass- along value of our readership in America is 昀椀ve: each of our books is passed along to 昀椀ve other readers. During the two weeks when Jack Can- 昀椀eld talked, toured, and lectured in India, he was on the covers of their equivalents of Time, Sports Illustrated, and Forbes in the two weeks’ time. He was told that books there are so rare and expensive that pass- along value was