The Power of Social Networking . . . 205 you don’t really have a choice. And even within those con- straints, there’s plenty of space for creativity. A Picture Is Worth 1,000 Words I don’t need to tell you that the personal photo on your Facebook pro昀椀le page is the most important part of the whole page, right? Use an image that’s 昀氀attering, informal, and inviting. Too slick is even worse than too sloppy—and you should have more than one such image available! Underneath your pro昀椀le picture there’s a button where visitors can click to see more images. All of these should be good, so that you can easily rotate them from the archive to your main pro昀椀le page. Make this rotation every week or two. You want your friends to see that your page and your Facebook personality are dynamic works in progress. More important than mere pictures are videos. Peter Guber, with 昀椀fty Academy Awards for movies like Rocky, Batman, Rain Man and owner of the Golden State War- riors and Los Angeles Dodgers, told me that everything is going to become videocentric telephonically. So be a con- scious video creator. Look at my Facebook, LinkedIn, and other sites for ideas. Also, please note that with the advance of 5G we will soon have three- dimensional avatars being emitted out of our phones by the end of 2020, according to Verizon CEO Hans Vestberg. You will be in one place, broadcast-