202 You Have a Book in You important this is! People aren’t on Facebook to be sold something. 吀栀is doesn’t mean they won’t want to buy, provided you give enough time and information for that desire to naturally emerge. How will it emerge? Imagine for a moment that you are having dinner in a lovely restaurant overlooking a bay. You are seated with a few friends near the bar, and tables fan out toward the water from where you are seated. Sud- denly six people get up, run over to the windows, and start pointing and shouting, staring out over the water. Will you be curious to see what is in the water? Will you maybe even leave your table to go and have a look? If enough people get excited about something, you will naturally want to know about it. 吀栀at is how human beings are designed. If someone laughs, we want to know what was funny. If your message is brilliant, and your book speaks your message well, people are going to get excited about who you are and what you are doing. It may look like a sales process, but it is actually inspiration and enthusiasm converging in your bank account. Make Friends—and Add a Personal Message Facebook provides an easy, permission- based system for inviting people to connect with your pro昀椀le page—in other words, for becoming a Facebook friend. 吀栀e 昀椀rst thing it does (and most social networking sites do this), is ask you for access to your email address book so you can