238 Acknowledgments tinues as a seminar called “Mega Book Marketing.” Why? Because many brilliant and important books are written and need to be written. If you’re interested go to reception @markvictorhansen.com and request information on our next seminar, webinar, podcast, or meeting near you. Most books will never see the light of day when it comes to readership because of incompetent and inade- quate marketing e昀昀orts. As I have shown above, 90 per- cent of the actual process of creating a best seller is, after you have written a great book, backing it up with great marketing. I am blessed to have interviewed over a hundred supersmart authors—a practice I enjoy and will continue to enjoy for my entire life. I thank each and every one of them for generously giving me and my colleagues their brilliant insights, assurances that you and I can do it, and their vital and heartfelt assistance. I want to thank Gilles Dana, founder and president of G&D Media, for seeing the potential in this book, because according to a USA Today survey, 82 percent of Ameri- cans believe they have a book in them. 吀栀ey’re right. I want to serve that market in a great and wonderfully helpful way. We want to see that everyone who writes a book will have a richer and more wonderful and impact- ful life and lifestyle. I believe that with Gilles’ marketing savvy and inno- vation we will create ideas, products, services, bene昀椀ts,