104 You Have a Book in You or you have to hire someone to do it for you. When you add the cost of creating the website in the 昀椀rst place, you can be far in the red before you even get started. Never- theless, today there are lots of relatively inexpensive ways to do it. A vlog, blog, or podcast, on the other hand, can be either very inexpensive or free, and is also much easier to update than a full- 昀氀edged website. Vlogs, blogs, and podcasts may not be beautiful, but they’re much more dynamic. It’s generally not feasible to sell your book directly through your vlog, blog, or podcast, but it’s easy to provide a link to www.amazon.com that will accom- plish the same thing. Use Your Vlog, Blog, or Podcast to Build a Database 吀栀e greatest asset a vlog, blog, or podcast can provide is your database—which is simply the email addresses of people who visit it. You’ll want to do everything you can to capture those email addresses, because these are the people you will turn into long- term customers. Most visitors to your blog will not volunteer to give you their email addresses. You can have a clickable icon that asks visitors to join your blog’s online community by signing in with their email address, but most of them won’t do it. Why should they, if they’re not getting any-