134 You Have a Book in You which millions of dollars were on the table. He took his writers and their work seriously, and so should you. Another way to enroll a pitch partner is pitch to some- one important and advance their businesses or protocols. Recently we met and befriended serial entrepreneur Je昀昀 Ho昀昀man, the serial entrepreneur (I have encouraged you to watch him avidly online and be wowed). Je昀昀 wants to inspire “self- determination to entrepreneurship.” I want to help Je昀昀 do that and have actively pitched him to many dynamite podcasts that we have been on. It is a big win for Je昀昀, because I am a free publicist, so to speak. It’s great for a podcaster who wants brilliantly successful giants on his show. It’s great for me because it keeps me at the front of the mind for Je昀昀 and his vastly interesting and growing enterprises, in which we can potentially participate. Make the Call! 吀栀e telephone is such an interesting piece of technology. For some reason, it’s frightening to many people, which leads to some very negative e昀昀ects. Surveys show that more business is lost because of a client’s negative experi- ence on the telephone than for any other reason. Everyone has a love- hate relationship with the phone, yet there are more people talking on the phone than ever before in history. A lot more. It’s estimated that 8 billion