Write a GREAT Book! 23 are more than a luxury, more than just entertainment. Human beings have always relied upon stories to pro- cess their lives, their relationships, their past, and their future. Since the beginning of time, every society has provided ways for people to connect through narratives about other peoples’ lives. In ancient times there were rit- ual storytellers and dramas. 吀栀is oral tradition—telling stories around the camp昀椀re—was how people passed on culture, history, tradition, and morals. Today there are 昀椀lms, books, plays, and other media, but the need to 昀椀nd out about other human beings will endure forever. Don’t miss any opportunity for storytelling in your book. Whenever you make a major point about your mes- sage, illustrate it with a brief anecdote or a fully developed narrative. Whether this requires only one paragraph or several pages, the purpose is to show your readers what you’re talking about, not just tell them. In professional speaking, we teach the same process: make a point and tell a story. Stories are heard, remembered, and repeated. 吀栀e 吀栀ird Absolute Essential: Stories about You When you read a book, a genuinely intimate connection is formed between you and the writer. Or more accurately, it’s the writer’s job to see that such a connection develops. By the end of the book, the reader should know you as